Annoying Quiznos Commercials

Have you seen the new commercials for Quiznos? They feature a baby, talking like a 40 year old lounge-lizard, hitting on the adult female in the commercial, with a raspy (and very un-baby-like) voice. Even the face annoys me, its an adult face morphed onto a baby. I wonder what target demographics they are shooting for with this ad. I doubt I’ll step into Quiznos for a long time.